Yeah, they are expensive as hell, but damn if they aren’t really “no-iron.” My three shirts made their maiden voyage through the washer and dryer. The salesperson told me that is all I needed to do and warned I should not take them to the cleaners…of course I didn’t believe her being the skeptic that I am. The result, looks like they just came back from the cleaners! U N B E L I E V A B L E !
I did some research and apparently what they do is soak the material in a special resin that makes the cotton retain its shape. Whatever the cleaners use supposedly washes this out of the shirts. I think that if you factor in the cost of cleaning–forget about the hassle–the $75 shirts may end up being cheaper than a good department store dress shirt.